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    ISO 9001 Customer Satisfaction Survey Template (Free Download)

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    Isometric illustration of an ISO 9001 customer satisfaction survey template surrounded by feedback, satisfaction, and quality icons.

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    ISO 9001:2015 Clause 9.1.2 requires your organization to monitor customer perceptions and use that data to drive improvement. This free template gives you everything you need to start measuring customer satisfaction in a way that will satisfy an auditor: a structured survey, a scoring guide, and a documented record you can present as evidence. The template is provided as an editable Word document (.docx) that opens in Microsoft Word or Google Docs. Add your logo, adjust the return address, and adapt the questions to your sector before distributing to customers. For the full guide to building a Clause 9.1.2 process, see our guide to ISO 9001 customer satisfaction.

    What You Will Get

    • An editable Word (.docx) survey you can adapt to your organization

    • 16 rated questions across four sections covering product quality, communication, delivery, and overall experience

    • A Net Promoter Score (NPS) row with 0 to 10 scale

    • Three open-text response areas for qualitative feedback

    • A scoring summary page with interpretation guide and action guidance

    • Instructions connecting the template to your ISO 9001 QMS (Clauses 9.1.2, 9.1.3, 9.3, 10.2)

    • Free, no subscription required

    What the Template Covers

    The survey is organized into five components that together satisfy the ISO 9001:2015 Clause 9.1.2 requirement for monitoring and reviewing customer perceptions.

    Component

    What it contains

    Instructions

    Guidance on completing and recording surveys, connecting data to the QMS, and a rating scale reference table with action guidance per score level.

    Survey details

    Header fields for organization name, customer name, product or service reviewed, survey date, surveyor name, and reference number.

    Rated questions (16 total)

    Section 1: Product and Service Quality (4 questions); Section 2: Communication and Responsiveness (4 questions); Section 3: Delivery and Process (4 questions); Section 4: Overall Experience (3 questions plus NPS row).

    Open-text responses

    Three response areas: what we did well, where we could improve, and any other comments.

    Scoring summary

    Section scores table, overall average, NPS, scoring interpretation guide, and actions arising box for audit evidence.

    The scoring summary page is the most important page for ISO 9001 compliance. It provides the documented evidence of analysis and evaluation that Clause 9.1.3 requires, and gives auditors a single page of evidence showing that customer feedback has been reviewed and acted upon.

    Who This Template Is For

    This template is designed for any organization implementing or certified to ISO 9001:2015, across all sectors and sizes. It is particularly useful for organizations that:

    • Are preparing for their first ISO 9001 Stage 2 audit and need to demonstrate that a customer satisfaction monitoring process is in place

    • Have received a nonconformity or observation about customer satisfaction evidence at a previous surveillance audit

    • Are currently using an informal or inconsistent method (such as ad hoc email feedback) and want to move to a structured, auditable process

    • Want a printable survey they can hand to customers at point of delivery or project completion

    • Need an editable template they can adapt to their branding and distribute digitally

    How to Use Your Download

    The Word version can be opened in Microsoft Word or Google Docs and adapted for your organization: add your logo, adjust the return address on page 4, and modify the survey questions if your business has sector-specific requirements.

    Once you have adapted the template, define the following in your customer satisfaction procedure: which customers will receive the survey, when it will be sent (for example, within five days of project completion or product delivery), who is responsible for sending it, and how often the results will be analyzed and presented at management review. These decisions should be documented in a brief procedure or work instruction to demonstrate that your process is planned rather than ad hoc.

    What Auditors Look for and How This Template Addresses It

    The most common audit finding on customer satisfaction is not a failure to collect feedback: it is collecting feedback and failing to show that it has been analyzed and acted upon.

    This template addresses that directly. The scoring summary page documents the analysis in a format that is immediately recognizable to auditors. The actions arising box provides the link between feedback data and corrective action or improvement. The how-to-use instructions explain how to connect completed surveys to your management review agenda.

    For a full guide to building a customer satisfaction process that satisfies Clause 9.1.2, see ISO 9001 Customer Satisfaction: How to Measure and Improve It.

    Frequently Asked Questions

    Does ISO 9001 require a customer satisfaction survey?
    ISO 9001:2015 Clause 9.1.2 does not specifically require a customer satisfaction survey. It requires organizations to monitor customer perceptions of the degree to which their needs and expectations have been fulfilled, and to determine the methods for obtaining, monitoring, and reviewing this information. A formal survey is one acceptable method, and it is among the most practical for organizations that need to generate consistent, comparable data across multiple customers or time periods. Other acceptable methods include customer complaint analysis, repeat order tracking, customer meeting notes, Net Promoter Score, warranty claims, and retention rates. Whatever method is chosen must be defined in advance, applied consistently, and the data must be analyzed and used to drive improvement.
    What questions should an ISO 9001 customer satisfaction survey include?
    An ISO 9001 customer satisfaction survey should cover the areas most relevant to how the organization delivers value to its customers: product or service quality, communication and responsiveness, delivery reliability and process quality, and overall satisfaction. It should also capture the likelihood of repeat purchase and the likelihood of recommending the organization, as these are leading indicators of customer retention. Open-text questions asking what the organization did well and where it could improve are valuable for capturing qualitative insights that numerical scores cannot convey. The questions should remain consistent across survey cycles so that results can be trended over time, which is what auditors look for when reviewing customer satisfaction monitoring evidence.
    How do I use customer satisfaction data for ISO 9001 compliance?
    To satisfy ISO 9001:2015 requirements, customer satisfaction data must do three things: be collected through a defined and consistent method (Clause 9.1.2); be analyzed and evaluated to identify trends and draw conclusions (Clause 9.1.3); and feed into the management review as a mandatory input and into corrective actions or quality objectives where the data reveals a problem or gap (Clauses 9.3, 10.2, and 6.2). The most common audit finding is collecting feedback but failing to demonstrate analysis and action. A scoring summary document, completed for each survey received, provides the documented evidence of analysis that auditors expect to see.
    Can I customize this customer satisfaction survey template for my business?
    Yes. The Word (.docx) version of this template is designed to be adapted. You can add your organization's logo, adjust the return address and contact details on page 4, modify individual questions to better reflect your specific products or services, and add or remove sections. The core structure of the template (four rated sections, NPS, open-text responses, and scoring summary) should be retained to ensure the template continues to satisfy ISO 9001:2015 Clause 9.1.2 requirements. If you add sector-specific questions, use the same 1 to 5 rating scale to keep your data comparable across survey cycles.
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